Case 10.1. Electrolux company Essay Example | Topics and Well Written Essays - 500 words

Case 10.1. Electrolux company - Essay Example What the company did to make this tremendous turn-around is instead of letting each of the departments, like marketing and design, work independently from one another on the same project, they came together and worked as a team. This allowed for stronger visions for a product and newer insight on what different demographics would be looking for in a product. Essentially, the company had stereotyped a person, like â€Å"Catherin,† and became that person to get a feel for what they would want out of a product. Then long and behold, you have the Breeze. This concept proved to be successful for the company. They have other competitors out there that are striving to make the best appliances, and these are companies that have been around a lot longer, like Whirlpool, yet they still have an appeal that the consumers are drawn too. What allowed them to have this advantage is that they pulled the design people to help make the product look appealing in with the engineers of the product who are producing a product that is easy to use yet very effective and different from what is already available, and they had the marketing team there who could help find the best way to get the product sold.